Dermaroll, Inc. announced plans to sell a hair loss products line to be called Dermaropex, that will offer products for both women and men.
Dermaroller CEO Robert Nitti said the Dermaroli Hair Loss line is aimed at people who have lost their hair due to hair loss and are seeking a new option.
The hair loss line will be sold at Walmart and other retailers.
“The goal is to get people in the market for a hair care product and they can get it for free,” Nittis said.
“So, for them, it’s a very cost-effective product.”
Nitti says the hair loss product line will also include hair loss treatments that will be more effective than the products available now.
Nitts is excited about the possibility of seeing hair loss treatment options in a new product category, as well.
“We’re very excited about that.
There’s so many hair loss options out there and we’re really hoping that Dermarolys will be able to help the market that’s out there,” Nitty said.
The Dermarolex Hair Loss brand will launch in stores in 2018.